LOS ANGELES (April 5, 2019) – A fabric typically used for athleisurewear is now the foundation of a custom suit. Los Angeles brand Sene unveiled the custom FlexTech suit — an unlined suit made of four-way stretch fabric from Japan that is designed to not trap sweat. Sene founder Ray Li described the suit, available for men and women, as “crazy comfortable.”
“You couldn’t work out in it, but it does have the same properties as an athleisurewear item with all the tailoring you’d expect of a suit,” he said.
Sene’s mission is to empower people of all shapes and sizes to feel their best. So Sene applies all the technical detailing of a high-end bespoke suit to custom-make one-of-a-kind suits for each customer. Customers drawn to Sene are already taking a “Marie Kondo” approach to their wardrobe – focusing on owning fewer better things and like the idea of owning personalized clothing that is truly theirs.
Sene is launching a Kickstarter campaign on May 1st, with significant early bird discounts for customers who sign up for their email list here. The Kickstarter campaign will help them fund fabric buys, custom color ways as well as develop new FlexTech applications (i.e. FlexTech Joggers).
Customers take a 19 question Smart Fit Quiz online to generate their custom fit and receive the garment in the mail 2-3 weeks later.
Sene’s Flex Tech material is created in the same Japanese mill as Lululemon’s successful ABC shorts and pants line that launched in 2014. “Technical fabrics have already revolutionized casual wear. Now it’s time to remix the custom tailoring with performance fabrics that look sharp and are insanely comfortable,” says Ray Li, founder and CEO of Sene. “Plus it’s also time technical fabrics like this are also made available for women”.
The fabric features 4-way stretch and moisture wicking technology – the fibers drag out the sweat when you’re hot and regulates your body heat while it cools.
Each custom garment will come with a 60 Day Fit Guarantee to take the risk out of ordering something custom. All alterations, remakes, exchanges and returns will be free.
Sene is based in Los Angeles and offers contemporary essentials for men and women that are exclusively custom made. The minimalist collection ranges from workwear to casual wear – designed in Los Angeles with materials from Japan and Italy. After a customer is sized via the Smart Fit Quiz or in-store, Sene generates a unique technical pattern for each customer order and cuts the garment from scratch to fit your body.
SOURCE : www.senestudio.com